We’re here at the New England Snow & Ice Control Expo in Marlborough, MA and our Social Media Manager, David Siekman, is speaking on the competitive advantage that social media can bring your business.
Social media is not just for the twenty-somethings living in their parents’ basements! It’s the new phone book for the small business owner and IT’S FREE!
So, claim your local listings on Google, Yahoo! and Bing. And keep those listings updated (photos, videos, REVIEWS) for Google Juice…it’s all about making Google happy!
With blogging, start one step at a time! Start with maybe one blog a week; see how it works into your schedule. And remember, you can’t blog too much (and remember not to duplicate content). Be relevant, be creative and be fun! Internal blogs help keep your website content fresh, while external blogs provide backlinks! Here is a list of our blogs, if you’re looking for inspiration:LINK.
Also look at some other social media websites to boost your search engine optimization:
-Youtube–Online Video Library
-Flickr–Online Photo Library
-Foursquare
If you really like using social media for your business, look into a social media dashboard:
-Hootsuite
-Your Version
-Netvibes
-Blog Directories such as Digg, Reddit or Technorati
We are glad to see everyone who came out today. If you are a business owner in Massachusetts or Connecticut, and you have any questions, or you’re interested in a personalized social media consultation, email us at socialnetworks@encharter.com
Also be sure to visit our virtual insurance office at www.encharter.com and let us help you with any of your insurance needs!

